Why is it Important to Have a Business Website?
Should your business have a website even if it is small and sells products or services that you don’t think can be sold online? Yes! If you have a business, you should definitely have a website. Period. But, Why is it Important to Have a Business Website?
You should have a presence on the web to make it easier for your customers, potential employees, business partners and perhaps even investors to easily find out more about your business and the products or services that you have to offer.
It’s not enough that you just have a website, you need a professional-looking site if you want to be taken seriously. Since many customers are now searching for information online prior to making a purchase at the local store, your website may be the first chance you have at making a good impression on a potential buyer. If your site looks poorly designed and is very hard to navigate or find anything, then your chances at making a good first impression will be lost.
It is just as important in today’s business world to have a website as it was in the past to have a phone line. It is still important to have a phone line, but with a website you open up more possibilities of reaching your potential patrons. How many buyers are lost each day because the customer didn’t know if your business offered a particular service or product, its business hours, or simply didn’t know how to reach you?
Your website is an important part of your business, make sure you treat it as such. And don’t just list your products and services on your website. It is important to provide different types of information, show images and have a section where your visitors are able to leave their comments, ask questions, etc. A dynamic and vibrant website will function as a bridge between your customers and your products and services. There is no other means of promoting your business that will provide your company with this level of interactivity with prospective customers.
With a website, you will also have your very own personalized email address:
which is much more professional looking than:
There is little confidence that follows a business that doesn’t have a professional demeanor. When customers see a branded email and web address, it instills comfort that it is a successful business that can be trusted with their money. Having no website and a free email address stimulates a viewpoint that the business or company is not very successful and lead the consumer to speculate as to why. Which of the following would you trust more?
It does not matter if you’re a lone owner-operator or a 10,000-employee corporate giant—if you don’t have a website, you will lose business to other companies that do!
It shouldn’t even be a question whether or not you should have a website for your business. In today’s world, the bottom line is that you need to be where your customers are and that is online: both desktop and mobile. 95% of all consumers expect every business to have a website, regardless of size. What will happen if you don’t have a website? Simple – customers turn to a competitor that does have one and you will lose their business.
So, head on over to My Free Domain Name and get started today!